At the SP3 launch event Microsoft handed out SP3 to jaded reporters and dared them that they would prefer it over using their MacBook Air's. This was bold claim and one that probaly backfired. It was unlikely they were going win over these people. Predictively the first round of reviews all unfavorable compared the SP3 to the MacBook Air. Microsoft marketing isn't great and the company needs to take a more humble approach. Fortunately, I think Satya is helping to company become more humble. I'm still not sure about the marketing but we'll see after the holidays. Finally, Windows 8.1 needs to go since its a damaged brand. The SP3 is first class hardware but Win 8.1 does it no favors.
That announcement event still annoys me. They gave SP3s to people who had no idea how to review computers. The amount of reviews I saw referring to the charging port as a speaker, claiming there was no micro-SD slot, or just talking a lot of stuff that was completely wrong blew me away.