I think on a grander scale, most "techies" seem to completely lose track of what a small subset of the total human population they are. Most people haven't been on a BBS, Tech Forum, or IRC channel a day in their life and won't be doing so anytime soon either. Most folks utilize computing devices in the same way they do a refrigerator, microwave, TV, etc. To them, they're appliances, and they use them as such. Of course, this is why there will always be a steady population of vulnerable targets for those techies with an evil bent. It's also a good reason why us "techies" will likely forever have employment in some fashion.
I try to sell my wife on the virtues of the SP line all the time, but she falls firmly into the camp I've described above and just can't be bothered. She's content with her MacBook Air and ultimately, as long as she's happy...I could give a rat's arse about much else.