Give me a break folks. Just because a hotspot makes sense for one customer under their circumstances doesn't mean it is appropriate or the best option for everyone. I have already been down the hotspot road and I've already been down the tethered cell phone road. Neither are the best solution for our needs. Advertising the device as the ultimate mobile device without offering built-in broadband as an OPTION, depending on the customer's needs is just dumb when other vendors are happy to do so. I just need a Windows based product because we have apps that require that environment. Otherwise, I'd buy another product. Bottom line is I would buy 30 Surface 4 Pros today if we could order them with broadband. Until then, I'm not.