Microsoft was hell-bent on releasing Windows 10 in July. All that could be done was done to meet that milestone and they did.
Microsoft was hell-bent on releasing the new Surface products in October. All that could be done was done to meet that milestone and they did.
If Microsoft wants to be hell-bent on fixing a given issue by a given timeframe, they can do it. Notice in my original post and this one I used the term
timeframe, not
date. So, yes, they could go as specific as a specific date or as general "by the end of 2016," for example.
I'm in IT and I have to provide estimates to my customers; I just can't tell them "I don't know when." I have to give them
some idea. Of course, we are all humans and things happen and we make mistakes; so, we need to monitor our estimates and as we see things changing, we update our customers with the new estimates.
The physical
design of the SB has nothing to do with the OS/firmware issues and even if it did, once again, an apology alone does me nothing because my device issues are still not resolved nor do I have any timeframe of when I can expect them to be resolved.
Even if there are OS/firmware issues related to the design of product, it is still up to the manufacturer to address those issues because they should have properly tested in the first place. But, of course, if they are hell-bent on bringing a product to market by a given date, then corners will be cut.
Defects are not resolved by apologies; rather, they are resolved by tangible fixes. One may not know exactly when a fix will be ready, but there has to be at least some sort of planned objective (i.e., timeframe) to make the fix ready and that's what customers want and need to know, not just "I'm sorry."