Actually just coming back to this thread as it's where UK people might be(;-)), there are no UK Microsoft brick and mortar stores are there? I don't think there are but when I phoned the MS helpline just to confirm my delivery details for my surface there was the recorded message saying "did you know Microsoft has stores" etc.
Also I didn't see any mention of MS complete on the UK MS website... maybe i missed it but I'd definitely be interest does anyone know if it is available? I found a link called "extended service plans" but when I clicked it it just took me to a page for tech support.
Anyone from the UK got an extended warranty for their surface (any generation)?
Are third party plans worth thinking about? I do have equipment insurance which apparently would cover my computers and tablets for accidental damage and theft so I have some piece of mind but I'm thinking more of warranty type issues, with things going wrong after the normal period as it's a non-self repairable device.