LuckyL
Member
I forgot one thing:
AVAILABILTY
when you release the thing, make it available. There are people waving money, if they do so, they usually want access to the actual goods.
If you have clever add-ons or accessories: announce these when people actually have a chance to order them. "Available Soon" or "Early 2014", which in best case is 3.5 months after launch, will not make people wait, they will take their business elsewhere instead
If you cannot provide goods in numbers, save yourself the hassle of launching pre-Christmas. Launch "Early 2014" or once your stock has actually arrived or whenever your 5 year plan allows you to stock up.
AVAILABILTY
when you release the thing, make it available. There are people waving money, if they do so, they usually want access to the actual goods.
If you have clever add-ons or accessories: announce these when people actually have a chance to order them. "Available Soon" or "Early 2014", which in best case is 3.5 months after launch, will not make people wait, they will take their business elsewhere instead
If you cannot provide goods in numbers, save yourself the hassle of launching pre-Christmas. Launch "Early 2014" or once your stock has actually arrived or whenever your 5 year plan allows you to stock up.
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