Not sure why you're using Macrium Reflect, or why you'd create your install USB after you've wiped your drive instead of before. I created a bootable USB drive for W10 installation using the Microsoft provided ISO file (after doing an in place update). During the initial part of the install I deleted the existing partitions, selected 'create new' and it made the 3 it needed, then I installed. Worked perfectly.
Okay let me try to explain this better.
I already have upgraded to Windows 10 on my SP3 - just haven't done a "clean" install yet. I have a USB drive with W10 Pro on it right now. I was simply looking for the best way to wipe the SSD.
I am not sure what the difference between Parted Magic and doing it through the Windows GUI is.