wow ok this is frustrating..
ok so I finished downloading the windows recovery file from microsoft.
here was the process
1. followed link in this forum sticky to download windows usb bootable file:
http://www.surfaceforums.net/threads/recovery-disk-image.11561/
2. logged into my microsoft account
3. selected my current hardware (SP3 i5 256)
4. began downloading 7GB zip file
5. took HOURS after 2 failures.
6. copied zip file to brand new FAT32 formatted 64GB USB drive
7. unzipped files
8. plugged into surface pro 3
9. held down volume down button + power
10. when surface logo appeared i released the power and volume down button.
11. nothing different. just loads surface log on screen
after some searching on microsoft it says I can do the same from windows
charm - pc settings - recover advanced etc etc
still no luck.
I got to the prompt with the option of recovering windows image, but still asks me to boot from USB drive.
after some more searching on this site it says I have to disable secure boot.
steps to disable secure boot
1. turn off surface
2. hold volume up + power button
3. surface logo appears with a red background instead of a black one, which seemed odd, but it must have meant something was happening
4. options appear
5. secure boot shows as enabled
6. I disable
7. save changes and exit
8. reboot
9. shut down
10. volume down and power again to boot from USB
11. same surface logo with red background, then a brief image of the windows logo in blue
12. screen flickers
13. back to window 8.1 log on screen
14. FAIL again.
OK seriously. What am I doing wrong here? This is getting ridiculously frustrating.