Talldog
Member
As far as PC sales, I think you're spot on. I was reading an article today that argued that PCs have become so good that people treat them like TVs. They buy the best one they can afford and they keep it until it breaks or the next big thing comes along. That may very well be true.I believe what is hurting PC sales more than Windows 8 or anything else is that at this point, even a 4 year old cpu can run Office and most things average people use "well enough" that they don't need to spring for the latest and greatest. In other words, maybe their PC won't go 150 miles an hour but it drives 65 just fine. And of course you have tablets that do for a large portion of the population what PC's used to do.
I believe MS greatest mistake in marketing the SP was pricing. Not including the keyboard in a system that was already pricey for the segment came across as greedy and arrogant. Is there any doubt that MS would have had a much more successful launch on their hands if you could own the SP and keyboard for $899? The typical consumer goes to the store and sees the SP and thinks, wow that's nice but $899, I don't know, seems expensive. But then they learn you don't even get the keyboard for that price and they are like no way, that's a ripoff.
Sometimes I think MS believes that they can overprice simply because they are MS. As a headhunter I have clients like that. They think they can offer less just because they are so and so. Then they are shocked when they lose the candidate to a better offer. Right now MS is losing consumers to a better offer. The SP is a fine device despite its faults but it is more device than most people need and costs more than most are willing to pay.
WIN FORMULA:
1) Include the keyboard in the price.
2) Fix the one size fits all kickstand angle.
3) Find a better cooling solution.
4) Offer free year of Office 365.
5) Increase screen size to 11.6".
Can't buy the MS greed thing. It's a very high quality device, and I'd bet Apple's margins are higher on everything they sell.
As far as screen size, I'd love 11.6, but I'm a geezer. The young folks seem to like the smaller devices. I bet a 7" Surface would do better with them.