I first saw it online.
I read up on it a lot and I knew that it was the right product for me, because I was definitely in the market for a new PC to replace my 5-year-old laptop and I wanted a tablet, not an ultrabook or another laptop.
On launch weekend I lucked out, like a lot of folks, but I got very lucky the following weekend. For those journalists who dump on the Surface Pro, I only wish I could show them my setup, how I was able to successfully replace my laptop, and am still running all my apps. Maybe then they'd see real-life usage and come to realize how awesome this product is!