well by your anology then, windows didn't pay to have it's product in several movies commercials like for instance the MKZ commercial or shield tv show, or the "Arrow" and some others? I don't think Micro has to pay like your suggestion nor is it a "micro" thing like your suggesting...but none the less it does work out in micros favor like you claim... I think it pertains to ALL product placement that haven't/won't pay to have their logo in the tv/movies :wink: