The Keyboard not included is a red herring, when you compare the costs of an Ultrabook with the same specs and a SP3 with Type Cover they are around the same price...
Acer Aspire S7 - $1600
http://us.acer.com/ac/en/US/content/model/NX.MG4AA.013
SP3 - $1680
http://www.microsoftstore.com/store...90600?Icid=Homepage_Hero_1_SurfacePro3_091514
Since the target is someone who wants a Tablet as well, Ultrabook +Tablet (Assuming Cheap Android or Win 8 Tablet) The combo would be well over $1800
but if I didn't get the keyboard for free due to an error that BB had to honor for a previous fiasco then I wouldn't have bought it either... it's just way to much when U factor everything in... thats why poeple opt for the laptop rather a SP3... plus all the crapy advertising or almost non doesn't help MS either... no it's people like sean ONG who take the time to make awesome vids of what the SP2/3 can really do!
BestBuy employees much like Carrier Store Employees have a predisposition towards Cr@pple or Android Devices when it comes to phones and tablets, Microsoft has a Training Programs for both but it is up to the Store Managers to enforce the adherence to completing it...
Take Apple's iPad number 1 accessory purchase, keyboards...they range anywhere from $100-$200 with an average of $130...
http://www.macworld.com/article/1164210/buying-guide-find-the-best-ipad-keyboard.html