New Surface Ad

[TeknoBlast]

More informative than the dancing ads.

[video=youtube_share;2uPWw7uMTDM]http://youtu.be/2uPWw7uMTDM[/video]

 

[BillJ]

Finally, an ad that actually informs the public of the productive features of the SP. Now we just need to see an ad that explains the difference between SP and RT...

 

[Arizona Willie]

About darn time someone fired their old advertising company. It was like they were trying their very best to kill the Surface. I was almost sure the ads were being done by Apple.

 

[kristalsoldier]

Now THAT is much better. Also, even though there is a disclaimer that says "Screens are simulated", I was intrigued to see what looks like splashtops of Modern UI versions of Word, Excel and Powerpoint - in addition to OneNote, that is! Now, that would be cool, if MS could actually pull that off!

 

[leeshor]

I agree, most of their ads so far have been all show and no meat.

 

[malberttoo]

Much better ad! Can't believe ANYone thought the previous ads were a good idea!

 

[J515OP]

Not that I like the dancing ads but I can see a strategy to generating buzz and hipness before showing the guts of the product off. We have to remember these are still early days for the Surface since it has been in the market place less than a year and most devices people are familiar with have been out for several generations. Get some attention and get the name out there and then show off what it can do.

Will this work for the average person? I don't know but it is a heck of a lot better than the path they took with the Bill Gates and Jerry Seinfeld commercials. They could have done a better job balancing both buzz and features off the bat though. Too bad their best commercials were youtube only.

 

[Nuspieds]

Definitely an improvement.

But they still need to go further than that by demonstrating that the Pro can run not just Office, but your existing Windows library of apps and outright replace your desktop/laptop.

 

[ncameron]

Now THAT is much better. Also, even though there is a disclaimer that says "Screens are simulated", I was intrigued to see what looks like splashtops of Modern UI versions of Word, Excel and Powerpoint - in addition to OneNote, that is! Now, that would be cool, if MS could actually pull that off!

But they are real Office 365 screens surely...?

 

[DOS]

But they are real Office 365 screens surely...?

The first scene when they open Word and you see the small Word Splash Screen on the Desktop is how Office 365 works. Those "Full Screen" Splash screens for Office are NOT the way it displays... At least not the way it displays on the Surface Pro.

 

[jnjroach]

Another new ad…shots directly across Apple’s Bow
[video=youtube;86JMcy5OqZA]http://www.youtube.com/watch?v=86JMcy5OqZA&feature=player_embedded[/video]
J

 

[tonyz3]

these are the type of ads they need to continue to do.