The way I see it, on a comparable model to the iPad it needs to be at least $200 less. They don't have an established App ecosystem -- and without the right software, the tablet (even with excellent hardware) is worthless. They need to subsidize getting these things out there so that developers have a reason to develop for them. HP saw what a firesale could do for a tablet that really had no software... follow in their footsteps but do a better job at it. Cheap hardware. If you want to buy marketshare, that's how you do it... then pray the developers follow suit.