There is another way to achieve this, although it comes at a cost.
Get the new Surface Pro 4 pen (compatible with Surface Pro 3) and install the corresponding SP4 drivers (see the comments at Unauthorized link removed. It's a matter of 5 minutes to install.
The SP 4 pen lets you launch any program with single, double click or click-and-hold.
Getting the SP 4 pen is worth while. It comes with 4 interchangeable points for various thicknesses. It feels much smoother on the surface and clicks are more reliably, a whole new world!