The company revealed that it has already removed 1,500 apps from the Windows Store from developers that failed to acknowledge Microsoft’s new app certification requirements used to judge both upcoming apps and existing app updates. A review of existing titles in the Windows Store is also being conducted in order to identify apps that don’t comply with Microsoft’s new rules.
“The Store review is ongoing and we recognize that we have more work to do, but we’re on it,” the company wrote. “We’re applying additional resources to speed up the review process and identify more problem apps faster. No approach is perfect, so we encourage people to report any issues they may encounter with Windows Store. For most issues, customers can use the ‘report concern to Microsoft’ link in the Store. For infringements concerns, people can use our online tools or email
[email protected] directly.”
Microsoft made three changes which it hopes will help it remove clutter from the Windows Store that affect app names, categories and icons, as follows:
- Naming – to clearly and accurately reflect the functionality of the app.
- Categories – to ensure apps are categorized according to the app function and purpose.
- Icons – must be differentiated to avoid being mistaken with others.
