The first demonstration was an open testbed notebook motherboard using engineering sample hardware. This definitely wasn't the sort of system you run at home, since there was a notebook LCD connected via a standard notebook power/video cable to the motherboard, exposed hardware, etc. The main purpose was to demonstrate how quickly the GPU turns on/off, as well as the fact that the GPU is really OFF. NVIDIA started by booting up Win7, at which point the mobile GPU is off. A small LED on the GPU board would light up when the GPU was on, and the fans would also spin. After Windows finished loading, NVIDIA fired up a simple app on the IGP and nothing changed. Next they started a 3D app and the GPU LED/fan powered up as the application launched; when they shut down the application, the LED/fan powered back off. At one point, with the GPU powered off, NVIDIA removed the GPU module from the system and disconnected its fan; they again loaded a simple application to demonstrate that the system is still fully functional and running of the IGP. (Had they chosen to launch a 3D application at this point, the system would have obviously crashed.) So yes, the GPU in an Optimus laptop is really powered down completely when it's not needed.