I just overcame this issue, and i'm just going to advise you, it wasn't easy, and i didn't see it in any google searches so i created an account just to answer this particular question so that hopefully someone else googling this issue will come accross this answer and it will help them.
step 1: go into windows, go to all settings -> update & security -> recovery -> advanced options (restart now)
then, it will restart, click on troubleshoot -> advanced options -> command prompt (this will cause a restart)
it will ask you select an account & input the password if there is one (if there is, on some Surface tablets, you will need to plug in a USB keyboard since an on screen keyboard will not display (on some)). once you type in the password, unplug the keyboard and plug the usb drive back in.
once it restarts, or you've entered the password it will pull up command prompt in the Z drive or some similar letter not "C" or "D" or anything specific you're familiar with likely.
type in
Diskpart (enter)
this will pull up a new command prompt window in diskpart
list disk (enter)
> it will show a screen with all disks look for the usb based off the size of it
select disk number=2 (your number goes here) (enter)
list partition(enter)
select partition number=1 (likely only one there is in the usb) (enter)
assign letter=n (enter)
exit
this will take you back to the z drive
type in pushd n:\ (enter)
this now gets you into your usb, which if you have correctly set up your usb you can type in:
setup.exe (enter)
and your os option of choice will run and give you the necessary prompts to configure from scratch.
Good luck, if this wasn't what you particularly were looking for. I hope it at least hangs around for someone to google and find. took me a few hours throughout about 3 days worth of off-on work to figure this out.