I have an iphone personal, and a windows phone for work. The number 1 thing I like better about my windows phone is that no matter what kind of car I'm in (I rent a lot for work) when I connect to bluetooth, text messages are read to me automatically, and I am prompted by voice to respond or not. Absolutely the best feature I've seen on a phone yet. I can be driving a car I'm not used to in a city I've never been in, and getting a text message is not distracting, or a safety concern. If they would make commercials showing that one feature, I would think the sales would increase.