IMO I do believe the the Surface will steal a lot of the Ipad users based on it current capabilities, but not only it's current capabilities, but what they have brewing in the near future. You have to remember they showed you what it can do now, (which is my opinion blows away Ipad out of the water already) but think of apps that can be added, think of the extension that i will have such as: connecting to an Xbox with the new announced Xbox Smart Glass, their music selection, and the possibilities to monitor network infrastructures on a business level. The skies the limits I think. Microsoft Surface will be the new standard of what a tablet is supposed to be IMO.