kristalsoldier
Well-Known Member
Hello,
I came across the following article (which is an excerpt from a book - details in the article). Link here: How Steve Jobs Made the iPad Succeed When All Other Tablets Failed | Wired Opinion | Wired.com
Now, overtly, the article is about the iPad, which makes for interesting reading by itself. But I was also struck by how much of what Jobs was talking about when he was designing the iPad actually applies to the Surface.
For example, from the article:
Of course, Jobs' answer to this was the iPad, but note that in a very real sense, it is the Surface (particularly, the RT) that responds most effectively to his question. The iPad, even now, is only a partial response though it has had the advantage of the first mover, which has proved to be of immense market advantage for Apple.
I came across the following article (which is an excerpt from a book - details in the article). Link here: How Steve Jobs Made the iPad Succeed When All Other Tablets Failed | Wired Opinion | Wired.com
Now, overtly, the article is about the iPad, which makes for interesting reading by itself. But I was also struck by how much of what Jobs was talking about when he was designing the iPad actually applies to the Surface.
For example, from the article:
"The foundation of Jobs’s iPad pitch was counterintuitive. Most people don’t buy a laptop for the tasks they were originally designed for — heavy office work, such as writing, crafting presentations, or financial analysis with spreadsheets. They use it mostly to communicate via email, text, Twitter, LinkedIn, and Facebook; to browse the Internet; and to consume media such as books, movies, TV shows, music, photos, games, and videos. Jobs said that you could do all this on an iPhone, but the screen was too small to make it comfortable. You could also do it all on a laptop, but the keyboard and the trackpad made it too bulky, and the short battery life often left you tethered to a power outlet.
What the world needed was a device in the middle that combined the best of both — something that was “more intimate than a laptop, and so much more capable than a smartphone,” he said."
Of course, Jobs' answer to this was the iPad, but note that in a very real sense, it is the Surface (particularly, the RT) that responds most effectively to his question. The iPad, even now, is only a partial response though it has had the advantage of the first mover, which has proved to be of immense market advantage for Apple.